Social and Market Research
A sociology degree will prepare you for a variety of careers in social and market research. Some of these jobs include:
Marketing and Consumer Researcher
Marketing Manager / Assistant
Social Science Researcher
Data Scientist / Statistician
Public Health Researcher
Resource Planner and Data Analyst
Classes and Concentrations
Select any of the following concentrations:
Take the following classes:
For this career pathway, there are many relevant minors from diverse disciplines:
Strategies for Success
Learn to use quantitative analysis software (e.g., SPSS, R, SAS), and qualitative analysis software (e.g., Dedoose, NVivo, Atlas Ti)
Learn database, spreadsheet, and presentation programs (e.g., Excel, PowerPoint, Canva).
Participate in the
Undergraduate Research Scholars Program at Mason, or complete original research through an independent study class (e.g., SOCI 499), or the Capstone course (SOCI 485). Present your research at Mason’s
Celebration of Student Scholarship or at the National Conference on Undergraduate Research. Consider working with the
OSCAR Research Assistant Program (Federal Work Study) or volunteer to help a professor with a research project. Complete an internship or summer job with a research organization.
Join the Social Science Research Lab.
Work with the Sociology and Anthropology Department’s
Center for Social Science Research (CSSR). Get an advanced degree in sociology for more skills and marketability.
Network with professionals working in areas of interest.
Alumni in this Career Path
Research Assistant I, Insight Policy Research
Assistant to the Director, The Next Systems Studies Project at GMU’s Center for Social Science Research
Data Analyst, PenFed Credit Union